Quest to LEGOLAND is a location-based adventure that uses GPS to augment the game with real-world landmarks and trivia from nearby places. Powered by Google Maps, the game comprises 4 themed stories made up of 10 minigames to keep kids entertained on their way to LEGOLAND.
The GPS experience is mapped in real-time using Google Maps data, adjusting to any changes in the route. Because every trip is based on a specific route, what kids see in app is unique to them, just as with a traditional GPS. To curate the experience for kids, more than 5,000 kid friendly landmarks were chosen and integrated into the experience so each landmark has something new to discover.
By integrating real world destinations into imaginary storylines and games, every trip is a unique adventure. Not only are kids informed about their trip’s progress, they’re also engaged and entertained by their surroundings. As the kids share new discoveries with their parents, the trip becomes an interactive and educational game.
Motivatie
Best Casual Entertainment GameLEGOLAND Florida is a theme park ‘built for kids to take the lead’. But the road to LEGOLAND isn’t. During the car ride, kids have very little control from the backseat. Research showed that parents love road travel because it gives them more control over the trip. Armed with travel and navigation apps, parents are equipped with tools that help them conquer the journey, finding pit stops for bathroom breaks, dining options, and hotels with the push of a button. But kids were still anxiously asking “ARE WE THERE YET?”
We realized the source of this question was that kids felt a loss of control during road travel. Resigned to the backseat, without any information about their surroundings, they became frustrated. When they were asking “ARE WE THERE YET?”, they really wanted to know “When will we get there?”, “Where are we now?” and “What’s up ahead?”. By integrating real world destinations into imaginary storylines and games, every trip is a unique adventure. Not only are kids informed about their trip’s progress, they’re also engaged and entertained by their surroundings. As the kids share new discoveries with their parents, the trip becomes an interactive and educational game. For further info, see: https://vimeo.com/219512721/623ace8b41Motivatie 2e categorie
Best Technical AchievementWe reinvented the GPS for kids using Google Maps we brought LEGOLAND stories together with GPS data to transform the phone’s GPS into an immersive LEGOLAND adventure.
To determine the route, the GPS uses Google’s Maps data and manually identifies the exact geo coordinates of more than 5,450 landmarks across the United States. When a player enters their starting location, the app plans a route to LEGOLAND pulling in 60 points of interest along the way. Each landmark is then matched with an activity– from fun facts and quizzes to themed games. As kids travel and progress on their route, they discover the landmarks around them and unlock games to progress in the story. The Google data is integrated into a LEGO-themed environment. At each landmark the game consults its database to understand the type of landmark to display. A unique landmark was also designed for each one of the LEGO-stories. The game then determines the story being played and matches the landmark icon to the LEGO-world. By drawing from a database of more than thousands of quizzes and fun trivia, each landmark is displayed with information about the destination to ensure kids are engaged, no matter where their family is driving from. For further info, see: https://vimeo.com/219512598/53ae99f55aMotivatie 3e categorie
Best Game Design
4 stories were dynamically written to adapt to the kids drive in the real world and as they kids approached closer to the park they discovered various park characters and their stories by unlocking milestones. To determine the route, the GPS uses Google’s Maps data and manually identifies the exact geo coordinates of more than 5,450 landmarks across the United States. When a player enters their starting location, the app plans a route to LEGOLAND pulling in 60 points of interest along the way. Each landmark is then matched with an activity– from fun facts and quizzes to themed games. As kids travel and progress on their route, they discover the landmarks around them and unlock games to progress in the story. The Google data is integrated into a LEGO-themed environment. At each landmark the game consults its database to understand the type of landmark to display. A unique landmark was also designed for each one of the LEGO-stories. The game then determines the story being played and matches the landmark icon to the LEGO-world. By drawing from a database of more than thousands of quizzes and fun trivia, each landmark is displayed with information about the destination to ensure kids are engaged, no matter where their family is driving from. For further info, see: https://vimeo.com/219512721/623ace8b41Motivatie 4e categorie
Best Serious game
Quest to LEGOLAND was designed to interact and build a relationship with kids and families even before they got to the park. Through this piece of work we created a unique experience for each user with LEGOLAND Florida Resort allowing them to start their holiday from the time they left home. Quest to LEGOLAND leads to kids learning about their surroundings and actually taking notice of the real world around them on the way to LEGOLAND. By drawing from a database of more than thousands of quizzes and fun trivia, each of the 5,450landmarks is displayed with information about the destination to ensure kids are engaged, no matter where their family is driving from. For further info, see: https://vimeo.com/206387266/2fdfbfe911