‘Garfield vs Hot Dog’ is a seriously entertaining adventure game for children worldwide. It is a unique crossover between an entertainment game and a serious game. The game is created for tablet devices and is based on the Garfield IP to allow for maximum reach. Garfield is a very well-known and well-liked character. The game is loads of fun to play, while still being effective in delivering an intrinsically motivating learning experience.
Best Serious Game With 1 in 4 children in the modern western world facing problems from obesity change needs to come fast. Healthcare costs are climbing at an alarming rate. We think we deserve an award for coming up with a unique and working approach that is fun, effective and affordable. By working together with a major brand such as Garfield and combining great game design with academic parties such as the World Health Organisation and various universities we created an appealing digital intervention that isn't regarded as an intervention by the target audience. This truly is a unique project, wholly self-funded without subsidies and nevertheless it's a huge success, both from an economic as from a social awareness perspective. This is what defines games as an innovation tool for society.
Motivatie 2e categorie
By working together with a major brand such as Garfield and combining great game design with academic parties such as the World Health Organisation and various universities we created an appealing digital intervention that isn't regarded as an intervention by the target audience. Serious games are notoriously hard to commercially fund, develop, validate and then to bring to the market. Since our game is essentially a prevention tool, we sought cooperation with a local health insurance company and local health initiatives.
Together with Jim Davis we created 38 unique new cartoons directly related to healthy living and nutrition for children. We acquired the rights for the Garfield character directly from Jim Davis himself. We knew that the cartoon character would give us tremendous exposure, and that children would be more likely to accept information regarding food and nutrition from a fat cat that doesn't like to move around a lot.
Motivatie 3e categorie
Best Casual Entertainment Game Despite the game not being rolled out worldwide yet, the reviews are already very positive. With a 4.5/5 rating on the Google Play Store and a 4.4/5 rating on the App Store, the reviews show that players are having a lot of fun with the game. Several tests, demonstrations and video reviews that were held with the target audience (children) also show that they give Garfield vs Hot Dog consistently high ratings. Using funny mini games in the different cities that you have to unlock during the game, we want to bring about attitude and behavioral change toward healthy lifestyles while the children have fun playing the game.